"This deodorant is amazing! I bought it on a whim because my husband has issues with body odor. He and I have been using it and both of us feel we have zero body odor now. I like that there is no fragrance to this deodorant and it’s safe ingredients. I will be rebuying."
For years, readers wrote in about an odd trick: dabbing Milk of Magnesia under their arms. It worked. It didn't irritate. And it didn't contain aluminum.
It was also messy and impractical for daily use. So we worked with our chemist to turn that same magnesium-based approach into a clean roll-on, the first magnesium-based deodorant to reach the U.S. market.
Several major brands have since copied the idea, charging up to $14 a stick.
